The Brewing Co Of Michigan Breweries - 1284 Words

Over the last 20 plus years, there has been a rapidly growing number of craft breweries in the United States, including the State of Michigan. According to the official State of Michigan – Pure Michigan website (http://www.michigan.org/breweries/), â€Å"The craft beer craze is sweeping Michigan, making it fifth in the nation in the number of breweries, microbreweries and brewpubs.† The Michigan Beer Guide (2016), lists 259 different craft brewers in its current issue. While there seem to be many success stories, there are also examples of Michigan breweries that have gone out of business. According to Steven R. Reed (2013), â€Å"Michigan Brewing Co. founder †¦ took the Webberville company into bankruptcy this week, seven months after one of 300-plus creditors forced the auction of his equipment along with brands that had developed a statewide following.† As a personal observer of this story during its unfolding, to casual appearances, this was a busy, successful micro-brewery. This micro-brewery was one of the first in Michigan to take advantage of the growing popularity of the niche, yet suffered an untimely end. Craft breweries can, obviously, fail like any other business enterprise. One of the reputed benefits which have allowed the new craft beer industry to grow and thrive is the better profit margins possible for making beer and ale on premises. Business scholars Kleban Nickerson (2011) have noted that â€Å"Since 2006, the craft beer industry has been able toShow MoreRelatedThe New Face And The Beer Industry1264 Words   |  6 Pagesover taps. Michigan alone has over a hundred different breweries. The economic system is on a rise, because of the new style of beer coming to supermarkets and party stores. There are also new jobs being created by the tourism of all the new tap houses opening up. Microbreweries is a new business that is making changes to alcohol production, it is creating jobs, boosting the economy, and demolishing the monopolization of the beer industry. There are many different microbrewers in Michigan. AccordingRead MoreBrewery Vivant Essay6207 Words   |  25 PagesMARKETING BUDGET 19 PLAN CONTROL 19 SOURCES 21 EXECUTIVE SUMMARY This paper examines opportunities for Brewery Vivant, a regional brewery in Grand Rapids, Michigan, to increase sales to reach their target of 5,000 barrels a year. An analysis of the company’s market positioning within the industry, current marketing mix, SWOT analysis and interviews were conducted. Brewery Vivant is part of the craft brew industry, a segment that continues to outpace overall beer consumption. There areRead MoreDesign Firm Loyal Supply Co.1969 Words   |  8 PagesDESIGN FIRM LOYAL SUPPLY CO. OPENS NEW RETAIL STORE IN UNION SQUARE, SOMERVILLE. 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