Strategic management Essay Example | Topics and Well Written Essays - 3250 words - 1

Strategic attention - Essay ExampleEvery organisation is subjected to factors which affect the functions and overall revenue generation of the firm. In the incumbent report, FedEx Corporation has been analysed taking few of its major strategic management policies and their evaluation. FedEx is one of the biggest players in shipping and logistics constancy. The company has always been a frontrunner providing differentiated serve which bring forth provided a competitive edge to the company. However, the company has seen various environmental changes and constant volatility in the business due to globalisation, financial crisis and increasing competitors. As a result of these strategic management reach become more and more important for FedEx. The current report provides a critical depth psychology as hygienic as evaluation of FedEx Corporations strategic development. The report has covered three principle strategies followed by the company. In the first part, the value chain ana lysis of Porter and their relevance in the practical field has been outlined. Further, the Companys application of the value chain has been described in detail. Then the vertical and level strategic management policies of the company have been discussed. This part has evaluated the diversification strategy of the company in order to gain expertise and control over its businesses. In the final part the customer relationship strategy has been discussed. FedEx has always focussed on providing differentiated services to its customers. The companys foray into the services food market and the strategies followed to crate differentiation and brand loyalties have been evaluated. Task Part 2 Introduction Strategic management is characterised by a combination of analysis, effect and decisions which a firm undertakes in order to sustain and create competitive advantage (Charles and G beth, 2004). Each feature of a strategic management process consists of various action plans. The initial st ep of strategy management is analysis of goals, objectives and mission along with a thorough analysis of the external and internal environment. The decisions and subsequent actions are prerequisite steps for the implementation of the strategies. An analysis of strategies followed by an organization or firm helps in understanding its position with respect to its competitors as well as industry (Hutt and Speh, 2001). There are few strategies which give competitive advantage to some companies over others. In the current report FedEx Corporation and its strategic management policies have been evaluated. FedEx provides a wide range of shipment and transportation services. It is one of the largest logistic and shipping organizations in the world. Even though consumer goods marketing and business marketing are known to have similar principles and theories, they differ in their functionality and target market. The current report will throw light on the customer relationship management stra tegy as well as networking strategies of the organization. Business marketing can be described as an action to promote selling of products or services to other businesses, institutions, government etc. On the other hand, consumer goods marketing can make use of the services and products for consumptions, reselling or operational purpose. Looking at the founder consumer as well as business markets, it can be said that in terms of market transactions volume, business markets